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In outdoor advertising, we have noted that with the great competition posed by other advertisers, businesses have always come up with ways of catching the eye of the audience. Among the machineries that work effectively towards this are ‘advertising flags’. Marketing these materials are beyond enhancing the visibility rather the growth of brand equity is catered for which is a very important aspect to any business, trade fair, function, and even brand strategies.
The focus of this paper will be the promotional flags, feather banners, convex banners teardrop banners, custom flags’ and how these items serve a purpose in outdoor advertising. We will examine their peculiar virtues, how they are able to serve the businesses at a low cost, where and when these means can be used for the future events, and a number of basic aspects related to the design of such advertisements for the efficient campaigns.
These advertising flags are forms of attention grabbing displays made from light material that flaps in the wind. They are of different geometric designs and can be revamped as attributes both within buildings and without. These flags are designed to attract people’s attention and communicate brand information effectively.
Types of Advertising Flags
Feather Banners: Such flags are more prominent and are mostly designed in a tree-like or feather shape for long distance vision. More often than not, they work well in outdoor environments which is a reason why they are frequently used for outdoor marketing, events and trade shows.
Convex Banners: These teardrop-shaped banners may be short and broad, but they can be used in every environment. They are designed to remain upright and visible even in windy conditions and hence they are very useful in marketing outdoors.
Sail Banners / Angled Banners: These sail-like joggers appear elegant to business individuals seeking to promote their business at events, trade shows, fairs and markets.
Check out the full selection of Advertising Flags, and make your most suitable choice with Promotion Choice.
In comparison to many other advertising solutions, advertising flags have many more advantages that are why they are worth using regardless of the size of the operation:
High Visibility: This is the main purpose of placement of flags. If set in the right way, they have an overwhelming effect that even from a distance a potential customer can be drawn.
Cost-Effective Promotional Tools: In comparison to all other forms of advertising, the flags are the least costly yet have a high yield potential. Quite the opposite their robustness indicates that they can be repeated for social events thus economizing on the adverts spent.
Quick Setup and Portability: Most of the flags are light and easy to fix. Such mobility enables businesses to carry and assemble the flags within short durations and in different places whenever necessary.
Dynamic Branding: The pages of this document are ‘covers’ that move in the wind when in flags. So it is better than the fixed signboard which is harder to attract attention to and doodle with moving head.
When it comes to small size businesses, it is very scarce to come across thumb-intensive advertising campaigns. On the other hand, advertising flags offer a chance to do effective out-of-home advertising without having to break the bank.
Affordable Production Costs: Advertising flags are very light on the budget when it comes to producing them as compared to television commercials, those big statues or electric billboards. When one thinks about the fact that flags have a long lasting quality and they are reusable then it makes business sense.
Increased Foot Traffic: Effectively placed flags will make the customers outside to enter the building, and perform shopping since there is the need to see the flags catching the attention of traffic and pedestrians as well increasing income generation potential. More customers within the premises means more opportunities to sell the items without extra costs on advertising strategies.
Wide Usage: Flags can be used for various purposes in addition to trade shows and events, thus enhancing your returns on investment. Flags can also be used on new products being introduced to the market, on a new business trying to gain clientele, or during certain seasons like Christmas.
Feather Flags:
Our 15 Ft Straight Feather Flags are the perfect compromise between outdoor visibility and cost. And because of their remarkable height and unique shape, your brand will be easily identifiable in even the busiest of all settings.
Convex Banners:
For a versatile option, consider our 15 Ft Convex Advertising Banners. These banners can be put up either indoors or outdoors, thus making them ideal for any marketing campaign.
Sail Banners / Angled banners:
Due to their unique sail shape 15 Ft Sail Banners / Angled banners can help promote your brand at the event without making a big dent in the pockets. It too helps in presenting promotion messages in a simple but classy way.
Exhibition sales represent a straightforward way in which companies can market and sell offerings to willing audiences. According to the researcher, Promotional flags, are very effective for the promotion of the booth within the trade show exhibiting space due to the enhanced publicity of the booth.
Setting the Scene
Branding is vital at trade shows. It is crucial to use advertising flags to create an environment that entices attendees to want to learn more about your company. The flags are easy to see in a crowded space and can be seen from quite a distance, which is why you want to use them to help create not only the look of a branded booth but also the overall structure of a branded space.
Signaling Your Brand Identity
Effective flags convey the brand's identity and message immediately. They give potential customers the chance to spot your brand in the noise of a trade show atmosphere.
Targeted Presence
Usingcustom flags at events or trade shows allows businesses to deliver messages tailored to the specific demographic makeup of the trade show attendees. This kind of targeting obviously amps up the effectiveness of the marketing, taking it the direct route to enhancing the chances of conversion and lead generation.
Let us say there is a regional trade show where a small IT company has decided to participate. The startup looks for a head-turning promotional flags ‘feather banners’, ‘teardrop banners’ designed with their brand colors and logos. So what happens.
Increased Booth Traffic: Vibrant flags caused people to come even when such flags are not seen on other vendors, the performance at their booth improved with respect to those that did not endeavor such displays.
Stronger Brand Recall: Attendees walk away very familiar with the brand owing mostly to the attractive flags mounted on the show floors.
Lead Generation: The firm is constantly obtaining many leads, and in the end, they manage to turn many of them into dedicated customers – all thanks to the good sense of self-promotion using flags developed by the company.
Outdoor advertising is vital for companies that function in busy, bustling areas. Strategically using flags enables businesses to garner the attention of potential customers as they go about their business and travel from place to place.
Roadside Advertising
It is common to find ‘advertising flags’ positioned along busy streets with the aim of catching the attention of drivers as well as pedestrians. Such flags may advertise things such as discounts, occurrences and events within the organization or mere advertisement.
Community Engagement
Brand flags can be employed at community functions to increase visibility when locals convene for festivals, fairs, and sporting events. It is good to be seen in the community; it makes the brand more likable and recognizable.
Seasonal Promotions
Opportunities for outdoor advertising peak during seasonal events. For example, holidays such as the Fourth of July and local festivals can provide the perfect impetus for themed flags that both reflect your brand and capture the celebratory spirit of the season.
Event Sponsorship: Make use of those event flags you ‘ve sponsored in the sponsorship of local events, naturally advertising goodwill towards any of your businesses.
Grand Openings: Opening a new business? Move with trendy flags that have information on the business launch to promote prospective customers who could be walking around the area.
Promotional Campaigns: Whenever there are sales for products or during some specific time periods like holidays, flags can be used to draw attention on particular products or discounts in order to entice customers.
The design of an impactful flag takes careful thought and consideration. These are the basic principles to remember as you create your design.
Clear and Concise Messaging
The succinct messaging on your flag should be straightforward and comprehensible. Those crossing by would have only a few seconds to reach the information so how it’s phrased is informative definitely.
Bold Colors
The use of bright, bold and loud colors increases visibility and attention to advertising flags. For example colors should reflect the company’s personality but also be different from the environment.
Strategic Logo Placement
Place your logo on the advertising flags in a way that it covers the most area and is easily perceptible. Make sure to place the logo in such a way that it is clear even from a far off distance.
Brand Name and Logo: It goes without saying that this should be included in every advertising material you use.
Catchy Slogan or Tagline: A ‘call’ for clients can in most instances be dominated by powerful phrases that are reasonable.
Call to Action (CTA): In most cases, there will also be a CTA to encourage the viewer to act like checking the website or making a call to the business.
In addition, you might consider designing sample designs for your flags that reflect different environments such as:
Fun outdoor flag displays with bright colors and active promotion messages.
More formal contexts such as trade fairs with a simpler, work oriented design, directed at capturing attention.
In the case of promotional flags, material selection is critical to the useful life and also the effectiveness.
Quality Fabric: Employing weatherproof quality fabric helps in preventing unnecessary wear and tear as a result of exposure to weather elements such rain or heavy sunlight
Reinforced Stitching: For flags that are designed for use during windy weather, reinforced stitching provides added strength to the seams hence reducing the chances of damages.
UV Protection: Certain types of fabrics have UV barriers incorporated making sure that little or no sun fading occurs, hence your flags will still be striking even after long periods.
Durability with Washability: Durable materials that can withstand various weather conditions are often used to make quality flags. They are generally washable too, allowing for straightforward cleaning when the occasion calls for it. Despite the maintenance they require, and the use of cloth as one of the predominant materials in their construction, they can look very vibrant indeed. Promotion Choice offers advertising flags that are washable, so you don't have to worry about your flag looking old. You can simply wash it with cold water and mild detergent, and it will be cleaned.
Polyester: Fabulously tough and efficient in preventing fading hence commonly used in the manufacture of flags
Nylon: Weighing little is thin and suitable for use where wind speeds are high which is usually important in such events.
To sum up, advertising flags is a very sound and reasonably priced marketing option that can be employed by any business to promote its outdoor visibility. Since they are very handy, these flags can be used in several ways including at trade shows, community events and for roadside promotions. Investing in promotional flags will help increase visibility, attract foot traffic and establish brand reinforcement.
Regardless of whether you choose feather banners, teardrop banners, sail Banners or Convex banners the returns on investment from flags usage for events and promotions are enormous. It is interesting how for a low cost, businesses can make visual displays for their target audience that will enhance branding and marketing strategies.
Look through our great range of Advertising Flags including products like the 15 Ft Straight Feather Flags and Convex Banners and take your outdoor brand visibility a notch higher today! Make use of promotional flags and let your brand reach new heights.
